Ilkhomjon Ibrokhimov,
Independent researcher of Tashkent institute of Finance,
Tashkent, Uzbekistan. Email: ilxomjon-7303@mail.ru
ORCID: 0009-0003-0559-6552
Abstract: The article examines the specific features of the introduction of crowdsourcing practices in the development of banking services provided to individuals, dividing the services provided by banks into types according to the category of clients. Also, based on the study of local and foreign economists’ research on the importance of crowdsourcing in providing services to individuals by banks, scientific proposals and practical recommendations were developed to improve the quality of services provided by commercial banks to individuals.
Keywords: banking services, banking products, crowdsourcing practice, quality of banking services, opinion of bank customers, effectiveness of banking activities.