Boltaboeva Gozal Ravshanovna,
Tashkent Financial Institute
Basic doctoral student of the “Electronic commerce and digital economy” department,
Email: guzalmyis1987@mail.ru
Abstract: This article analyzes the theoretical and methodological foundations, main factors, opportunities and directions for increasing the efficiency of using digital technologies in e-commerce, and also presents a number of practical ideas and plans that need to be implemented in this direction. At the same time, a number of important areas of development are proposed that are of great importance in the implementation of e-commerce systems, the process of digital transformation and e-commerce platforms at the republican level.
Keywords: e-commerce, platform, digital transformation, big data, internet of things, biznes-analitics, digital technology, cloud technologies