Gafurova Umida
Senior lecturer of the Finance Department of the Tashkent Financial Institute
Tashkent, Uzbekistan.
Email: umidag85@gmail.com
https://Orcid.org/0000-0002-7997-7169
Abstract. This article is about evaluating the investment and financial activities of enterprises. The long-term success of any enterprise depends on the developed strategy. If the development strategy of the enterprise is not developed with one or another error, this situation does not allow the enterprise to take a stable and strong position in the market. Modern science and practice have extensive experience in strategic planning and management, but many strategies still cannot adapt to the changing conditions of the external and internal environment. This shows that not all problems of strategic management have been solved yet, which is primarily related to the development of mechanisms of strategic stability of enterprise development. The production potential expressed in the organization of production, labor and management of the enterprise, its technical and technological capabilities is an element that ensures timely innovation. The higher the production potential of the enterprise, the lower the level of the share of costs for product production and its quality. The quality of the produced product, which is higher than the quality of competitors’ goods, is a material representation of the innovative potential.
Key words. financial activity, investment activity, efficiency, enterprise activity, strategic management, evaluation.