Bazarova Fayyoza Tukhtamurodovna,
Associate Professor, Department of Management and marketing, Tashkent Financial Institute, Tashkent, Uzbekistan. Email: f_bazarova@tfi.uz.Menej@12345
ORCID: https://orcid.org/0000-0003-0777-5469
Abstract: Digital marketing is one of the fastest growing marketing segments in the world, and a similar situation is observed in Uzbekistan. Now more and more companies in Uzbekistan are realizing the need for an effective digital strategy to attract and retain customers. Therefore, we can see a worldwide increase in demand for services for the creation and promotion of websites, social media and mobile applications. Also, in Uzbekistan, more and more people use the Internet, which opens up great opportunities for digital marketing. As a result, companies are increasingly looking to digital channels as an effective way to achieve their business goals. In general, the prospects for the development of digital marketing in Uzbekistan are very encouraging. There is a lot of room for growth and innovation in marketing, and digital technologies play an important role in this process, although there are some growth constraints. Now in Uzbekistan, many companies have their own websites, social media profiles and use email newsletters to communicate with customers. Also, contextual and social advertising, which were not previously typical for Uzbekistan, are becoming more and more popular. The level of development of digital marketing in Uzbekistan has improved significantly in recent years. Many large and small companies in the country have realized the importance of having a digital strategy to attract and retain customers, and have begun to actively use digital channels to promote their brands. However, there is still a lot of room to improve the level of development of digital marketing in Uzbekistan. For example, companies can use analytics tools more to measure the effectiveness of their campaigns and optimize their results. It is also important to develop digital marketing skills in young professionals and provide better digital marketing services to clients. In general, the level of development of digital marketing in Uzbekistan continues to grow, and there are promising opportunities for further development in this area.
Key words: digital marketing, communication, content marketing, social network, target audience, digital platform.