Gulyamova Gulnora Patakhkamalovna,
Associate Professor of the Department of “Islamic Economy and Finance, Pilgrimage Tourism”. International Islamic Academy of Uzbekistan
E-mail: ggulyamova@yandex.ru
ORCID: 0000000205389508
Abstract. The article defines the concept of tourism potential of a region and destination and highlights its elements. The approaches of different authors to the concept of tourism potential are analyzed, and methods for assessing tourism potential are generalized. It is emphasized that in order to develop programs for the development of tourism in various regions of the country, it is necessary to assess the tourism potential, at the same time, it is advisable to use a system of indicators taking into account the specifics of the tourism resources of each region, the level and direction of development of the tourism sector of the region. The issues of attracting investment in the industry, creating new jobs, increasing human resources and, ultimately, transforming tourism into one of the locomotive sectors of the economy of Uzbekistan are analyzed.
Keywords: tourism, potential, regional tourism potential, destination, tourism development strategy, natural conditions and resources, cultural and historical resources, economic potential.